SaaS, fintech, financial services, ecommerce
category experience
KMG / Founder
Xander Vancil
Founder & Principal
I founded Kether Media Group to help complex software companies make sense and make money.
I’m collaborative, curious, and chill to work with. I get close to the product and make the process feel clear rather than heavy.
Founder experience
Reforge, Opensend, DistroKid, Namecheap, Ad Hoc Labs, Gryphon Connect
selected companies written for
8+ years
of experience in content, strategy, SEO
01
Why KMG Exists
Today's software companies are up against an ocean of generic, low-signal content and endless noise.
Founding teams struggle to extract truth and meaning from the product, the market, and sometimes even the founder's own vision.
Meanwhile, genAI makes content abundant. But signal remains scarce.
KMG exists to turn that strong internal signal into messaging, content, proof, and distribution systems that reach the right buyers and drive conversions.
I have eight years of experience across content, marketing, SaaS, fintech, financial services, and ecommerce.
I have written for companies including Reforge, Opensend, DistroKid, Namecheap, Ad Hoc Labs, and Gryphon Connect.
My previous experience includes marketing at John Hancock, serving as Content Lead at Automize, and beginning my career at Brafton.
Selected companies I've written for
Start the upward cycle