KMG / Founder

Xander Vancil

Founder & Principal

I founded Kether Media Group to help complex software companies make sense and make money.

I’m collaborative, curious, and chill to work with. I like asking the right questions, getting close to the product, and making the process feel clear rather than heavy.

Xander Vancil, Founder and Principal of Kether Media Group — Xander VancilKMG / Principal 01

SaaS, fintech, financial services, ecommerce

category experience

Reforge, Opensend, DistroKid, Namecheap, Ad Hoc Labs, Gryphon Connect

selected companies written for

8+ years

of experience in content, strategy, SEO

Why KMG Exists

Today's software companies are up against an ocean of generic, low-signal content and endless noise.

They struggle to extract truth and meaning from the product, the buyer, the market, and the founder's own vision.

KMG exists to turn that strong internal signal into messaging, content, proof, and distribution systems that reach the right buyers and drive conversions.

I have eight years of experience across content, marketing, SaaS, fintech, financial services, and ecommerce.

I have written for companies including Reforge, Opensend, DistroKid, Namecheap, Ad Hoc Labs, and Gryphon Connect.

My previous experience includes marketing at John Hancock, serving as Content Lead at Automize, and beginning my career at Brafton.