KMG / Work
Selected examples of how KMG turns product signal into clearer messaging, content, and conversion paths.
GTM Content Strategy + Execution
Solo-Founder Devtool for Ruby
The homepage explains what Ductwork does without clearly framing why Ruby developers should switch from familiar tools. Direct comparisons and developer proof are still limited.
Intended outcome
Turn developer attention into qualified Pro evaluations and help Ductwork win its first paying customers.
Client work in progress.
Independent funnel audit
Agentic AI platform for ecommerce
The homepage asks visitors to absorb too many capabilities and audience types at once. Its high-trust product claim also needs stronger proof.
Intended outcome
Turn clearer positioning and stronger trust signals into more qualified signups and a shorter path to revenue.
Self-initiated work. Not commissioned by SellerAI.
Independent Funnel Audit
Testing and QA Agents for CI/CD
The homepage emphasizes testing speed without making the risk of untested AI-generated code urgent. Thought-leader quotes also provide less product proof than real developer outcomes.
Intended outcome
Turn GenAI code-safety urgency into more qualified signups and a clearer path to revenue.
Self-initiated work. Not commissioned by TestSprite.
Independent Funnel Audit
Newsletter Recommendation Engine
The homepage does not clearly distinguish SparkLoop's value for solo creators versus major media brands. Its strongest proof also stops short of a direct newsletter-profitability story.
Intended outcome
Turn clearer audience fit and profitability messaging into more qualified signups and stronger revenue intent.
Self-initiated work. Not commissioned by SparkLoop.
Independent Funnel Audit
Branded AI Email Generator and ESP
The homepage leads with a familiar AI prompt interface instead of Brew's differentiated ESP-plus-agency category. Integration reassurance and the email-revenue story appear too late.
Intended outcome
Turn clearer differentiation and lower adoption friction into more qualified signups and revenue opportunities.
Self-initiated work. Not commissioned by Brew.
Independent Funnel Audit
GenAI Marketing Visuals Direct from Git
The homepage leads with launches and social publishing, placing tday beside crowded creative tools. Its stronger value in onboarding, retention, and sales enablement is less visible.
Intended outcome
Turn a clearer post-sale content position into more qualified evaluations and stronger revenue intent.
Self-initiated work. Not commissioned by tday.
